Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A. Shimp.
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TextPublication details: Mason, OH : Thomson/South-Western, c2007Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN: 0324321430Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.8/2 LOC classification: HF5415.123 | .S54 2007Online resources: Contributor biographical information | Publisher description | Table of contents only
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Karen | HF5415.123 .S54 2007 (Browse shelf(Opens below)) | 1 | Available | 2020-3200 |
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| HF5415.122 .L68 2011 Services Marketing: | HF5415.123 .HM742 .K43 2011 Marketing Communication Phenomem within Social Networks and Blogs | HF5415.123 .K43 2011 Marketing Communication Phenomem within Social Networks and Blogs | HF5415.123 .S54 2007 Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / | HF5415.124. S48 1997 Market Information Services : | HF5415.125 .F47 1970 Careers in Marketing / | HF5415.125 .L46 2020 Mining of Massive Datasets / |
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
Includes bibliographical references and indexes.
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