The Co-operative University of Kenya

Marketing Channels / Anne T. Coughlan ... [et al.].

By: anne t.coughlan [author]Contributor(s): Coughlan, Anne TMaterial type: TextTextSeries: The Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001Edition: 6th edDescription: xviii, 590 p. : ill. ; 25 cmISBN: 0130127728Subject(s): Marketing channelsDDC classification: 658.8/4 LOC classification: HF5415.129 | .S75 2001
List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Karen
HF5415.129 .S75 2001 (Browse shelf(Opens below)) 1 Available 2020-2465

Rev. ed. of: Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. 5th ed. c1996.

Includes bibliographical references and indexes.

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