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Promotion Management : A Strategic Approach / John J. Burnett.

By: Burnett, John JMaterial type: Text

TextPublication details: St. Paul, Minn. : West Pub. Co., c1984Description: xvii, 615 p. : ill. ; 25 cmISBN: 0314778519 :Subject(s): Sales promotionDDC classification: 658.8/2 LOC classification: HF5438.5 | .B843 1984

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Short Loan	Karen	HF5438.5 .B843 1984 (Browse shelf(Opens below))	1	Available		2020-0289

Includes bibliographical references and index.

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The Co-operative University of Kenya

Promotion Management : A Strategic Approach / John J. Burnett.