Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson.
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TextPublication details: Boston : McGraw-Hill/Irwin, c2008Edition: 8th edDescription: xix, 555 p. : ill., map ; 27 cmISBN: 0073529850 (alk. paper); 9780073529851Other title: Consumer behavior & marketing strategy [Cover title]Subject(s): Consumer behavior | MarketingDDC classification: 658.8/342 LOC classification: HF5415.3 | .P468 2008Online resources: Publisher description | Table of contents only | Contributor biographical information
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Includes bibliographical references (p. 499-528) and indexes.
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