Microsoft 2.0 : how Microsoft plans to stay relevant in the post-Gates era / Mary Jo Foley.
Material type:
TextPublication details: Indianapolis, IN : John Wiley & Sons, c2008Description: xvii, 285 p. ; 24 cmISBN: 9780470191385 (cloth); 0470191384 (cloth)Subject(s): Microsoft Corporation -- Management | Microsoft softwareDDC classification: 338.7/6100530973 LOC classification: HD9696.2.U64 | M5336 2008Online resources: Contributor biographical information | Publisher description | Table of contents only | Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
|
Karen | HD9696.2.U64 M5336 2008 (Browse shelf(Opens below)) | 1 | Available | 2020-0071 | |
|
General book
|
Karen | HD9696.2.U64 M5336 2008 (Browse shelf(Opens below)) | 2 | Available | 2020-0166 |
Includes bibliographical references (p. [269]-273) and index.
Introduction : Microsoft 2.0 : welcome to the new (post-Gatesian) Microsoft -- Microsoft 1.0 : it was all about Bill -- Microsoft 2.0 : The buzzwords -- Microsoft 2.0 : the people -- Microsoft 2.0 : Products on the near-term radar screen -- Microsoft 2.0 : Big-bet products -- Microsoft 2.0 : tried and true business models -- Microsoft 2.0 : untried but unavoidable business models -- Conclusion : on to Microsoft 3.0.
Presents an analysis of Microsoft's future without Bill Gates, evaluating the prospects of the company keeping up with technological innovations and remaining a market leader against an increasing number of competitors.
There are no comments on this title.