New Product Development Case Study for Saccos: The case of Aembu farmers' Sacco in Developing the Micro finance Loan Product. By Wambuki Joseph, Mule Nthenya and Kabbucho Kamau
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TextPublication details: Nairobi, Kenya International Cooperative Alliance Description: 24p. illSubject(s): New products. business and economic-- Development -- Business Development. Electronic booksLOC classification: HF5415.153 | .N49. A36
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| HF5415.13 .P388 2008 A preface to Marketing Management / | HF 5415.13 .R83 2014 Basics of Marketing Management | HF 5415.13 .R83 2014 Basics of Marketing Management | HF5415.153 .N49. A36 New Product Development Case Study for Saccos: The case of Aembu farmers' Sacco in Developing the Micro finance Loan Product. | HF5415.2.K4 T49 2008 Principles of Marketing A Skill-Building Approach | HF5415.2.K4 T49 2008 Principles of Marketing A Skill-Building Approach | HF5415.2.K4 T49 2008 Principles of Marketing A Skill-Building Approach |
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