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Handbook of Marketing Planning by M.H.B. McDonald.

By: McDonald, Malcolm Material type: Text

TextPublication details: Bradford, West Yorkshire : MCB Publications, ©1980Description: 131 pages : illustrations ; 30 cmISBN: 0905440951 9780905440958Subject(s): Marketing. Marketing -- PlanningLOC classification: HF5415.13 | .M33 1980

List(s) this item appears in: MSc-Marketing,Innovation and Technology

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General book	Karen	HF5415.13 .M33 1980 (Browse shelf(Opens below))	1	Available		005502

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The Co-operative University of Kenya

Handbook of Marketing Planning by M.H.B. McDonald.