Basic Marketing : A Global-managerial Approach William D. Perreault, Jr., E. Jerome McCarthy
Material type: TextPublication details: Boston : McGraw-Hill, c2002Edition: 14th edDescription: xxxii, 815 [28] p. col. ill., maps 28 cm 1 computer laser optical disk (4 3/4 in.)ISBN: 0071121102Subject(s): Marketing -managementLOC classification: HF5415.13 | .M369 2002Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Includes bibiliographical references (p. 754-810) and indexes.
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