The Co-operative University of Kenya

Basic Marketing : A Global-managerial Approach William D. Perreault, Jr., E. Jerome McCarthy

By: Perreault, William DMaterial type: TextTextPublication details: Boston : McGraw-Hill, c2002Edition: 14th edDescription: xxxii, 815 [28] p. col. ill., maps 28 cm 1 computer laser optical disk (4 3/4 in.)ISBN: 0071121102Subject(s): Marketing -managementLOC classification: HF5415.13 | .M369 2002
List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415.13 .M369 2002 (Browse shelf(Opens below)) 1 Available
General book General book Karen
HF5415.13 .M369 2002 (Browse shelf(Opens below)) 3 Available 015197
General book General book Karen
HF5415.13 .M369 2002 (Browse shelf(Opens below)) 4 Available 015194
General book General book Nairobi
HF5415.13 .M369 2002 (Browse shelf(Opens below)) 2 Available 015196
General book General book Nairobi
HF5415.13 .M369 2002 (Browse shelf(Opens below)) 5 Available 013106

Includes bibiliographical references (p. 754-810) and indexes.

There are no comments on this title.

to post a comment.

© Cooperative University Library Karen, P. O. 24814-00502 Karen Nairobi Nairobi Kenya
Tel.: +254 020 8891401-4