The Co-operative University of Kenya

Glossary of Marketing Terms / Norman A. Hart, John Stapleton.

By: Hart, Norman AContributor(s): Stapleton, John, 1938- | Institute of Marketing | CAM FoundationMaterial type: TextTextPublication details: London : Heinemann, 1987Edition: 3rd edDescription: 225 p. ; 19 cmISBN: 0434918601 (pbk.)Subject(s): Marketing -- DictionariesLOC classification: HF5415 | .H238 1987
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415 .H238 1987 (Browse shelf(Opens below)) 1 Available 012312

"Published on behalf of the Institute of Marketing and the CAM Foundation."

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