The Co-operative University of Kenya

Marketing Strategies : new approaches, new techniques edited by Malcolm McDonald.

By: McDonald, MalcolmContributor(s): McDonald, MalcolmMaterial type: TextTextPublication details: Oxford, OX, U.K. ; Tarrytown, N.Y., U.S.A : Pergamon, 1995Description: xiv, 278p. : ill. ; 24 cmISBN: 0080425720Subject(s): Marketing research | Internet marketingLOC classification: HF5415.2 | .M3587 1995Online resources: Publisher description,Table of contents only
List(s) this item appears in: MSc-Marketing,Innovation and Technology
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan Short Loan Karen
HF5415.2 .M3587 1995 (Browse shelf(Opens below)) 1 Available 014537
Short Loan Short Loan Karen
HF5415.2 .M3587 1995 (Browse shelf(Opens below)) 2 Available 014538

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

© Cooperative University Library Karen, P. O. 24814-00502 Karen Nairobi Nairobi Kenya
Tel.: +254 020 8891401-4