The Co-operative University of Kenya

Basic Marketing: Concepts, Decisions, and Strategies [by] Edward W. Cundiff [and] Richard R. Still.

By: Cundiff, Edward WContributor(s): Still, Richard Ralph, 1921- [joint author.]Material type: TextTextPublication details: Englewood Cliffs, N.J., Prentice-Hall [1971]Edition: 2d edDescription: xi, 627 p. illus. 24 cmISBN: 0130626384Subject(s): Marketing | Marketing -- Decision makingDDC classification: 658.8 LOC classification: HF5415 | .C79 1971
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415 .C79 1971 (Browse shelf(Opens below)) 1 Available 006211

First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.

Includes bibliographical references.

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