Consumers Eric Arnould, Linda Price, George Zinkhan.
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TextPublication details: Boston McGraw-Hill/Irwin, c2004Edition: 2ND EDDescription: xxv, 845, [22] p. col. ill.. 27 cmISBN: 0071247092 ,0072537140 (alk. paper),0071214267 (international : alk. paper)Subject(s): -- United StatesLOC classification: HF5415.32 | .A76 2004Online resources: Publisher description ,Table of contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General book
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Karen | HF5415.32 .A76 2004 (Browse shelf(Opens below)) | Available | 007253 | ||
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General book
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Karen | HF5415.32 .A76 2004 (Browse shelf(Opens below)) | 1 | Available | 013832 |
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| HF5415.3 .S65 2004 Marketing Communications | HF5415.3 .W38 1986 The economics of the brand : | HF5415.32 .A76 2004 Consumers | HF5415.32 .A76 2004 Consumers | HF5415.32 .H3 2004 Consumer Behavior | HF5415.32 .H3 2004 Consumer Behavior | HF5415.32 .H3 2004 Consumer Behavior |
Includes bibliographical references and indexes.
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