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Principles of Marketing Philip Kotler and Gary Armstrong

By: Kotler, Philip Contributor(s): Armstrong, Gary Material type: Text

TextPublication details: Englewood Cliffs, N.J: Prentice-Hall, 1983Edition: 2nd edDescription: xxiv, 676 p. : ill. ; 24 cmISBN: 0137016646Subject(s): Gary ArmstrongLOC classification: HF5415 | .K636 1983

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The Co-operative University of Kenya

Principles of Marketing Philip Kotler and Gary Armstrong

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