The Co-operative University of Kenya

Global Marketing : An Interactive Approach / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey.

By: Gillespie, KateContributor(s): Jeannet, Jean-Pierre | Hennessey, Hubert DMaterial type: TextTextPublication details: Boston : Houghton Mifflin Co., 2004Description: xxii, 553 p. : ill. (some col.), col. maps ; 26 cmISBN: 0618005080Subject(s): Export marketing | Export marketing -- ManagementDDC classification: 658.8/7 LOC classification: HF1416 | .G54 2004
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF1416 .G54 2004 (Browse shelf(Opens below)) 1 Available 2024-0576

Includes bibliographical references and indexes.

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