MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02427cam a2200385 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210923115335.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130819s2014 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013030361 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118573303 (hardback) |
| Terms of availability |
Available |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CUCK |
| Language of cataloging |
eng |
| Transcribing agency |
CUCK |
| Description conventions |
rda |
| Modifying agency |
CUCK |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD62.6 |
| Item number |
.L35 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658/.048 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS074000 |
| Number source |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laidler-Kylander, Nathalie. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The Brand IDEA : |
| Remainder of title |
Managing Nonprofit Brands with Integrity, Democracy, and Affinity / |
| Statement of responsibility, etc. |
Nathalie Laidler-Kylander and Julia Shepard Stenzel. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
San Francisco : |
| Name of producer, publisher, distributor, manufacturer |
Jossey Bass & Pfeiffer Imprints, Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 214 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sector-centric approach based on pride in social mission, participatory processes, shared values, key partnerships, and the role that brand plays to create greater cohesion within organizations. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Nonprofit organizations |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Nonprofit organizations |
| General subdivision |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Nonprofit Organizations & Charities. |
| Source of heading or term |
bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stenzel, Julia Shepard, |
| Dates associated with a name |
1964- |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Laidler-Kylande, Nathalie, 1965- |
| Title |
Brand IDEA |
| Edition |
First edition. |
| Place, publisher, and date of publication |
San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, 2013 |
| International Standard Book Number |
9781118573303 |
| Record control number |
(DLC) 2013034069 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Laidler-Kylande, Nathalie, 1965- |
| Title |
Brand IDEA |
| Edition |
First edition. |
| Place, publisher, and date of publication |
San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, 2013 |
| International Standard Book Number |
9781118573303 |
| Record control number |
(DLC) 2013034493 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General book |