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Rethinking the Sales Force : Redefining Selling to Create and Capture Customer Value /

Rackham, Neil.

Rethinking the Sales Force : Redefining Selling to Create and Capture Customer Value / Neil Rackham, John R. DeVincentis. - New York : McGraw-Hill, c1999. - x, 308 p. : ill. ; 24 cm.

Includes index.

ISBN: 0071342532

LCCN: 98047875

Subjects--Topical Terms:
Sales management.
Selling.

LC Class. No.: HF5438.4 / .R343 1999

Dewey Class. No.: 658.8/1

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The Co-operative University of Kenya

Rethinking the Sales Force : Redefining Selling to Create and Capture Customer Value /