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Strategic Marketing in Tourism Services /

Strategic Marketing in Tourism Services / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith. - 1st ed - Bingley : Emerald Group Publishing Limited, 2012. - 377 p. : ill. ; 25 cm

Includes bibliographical references (p. 355-357) and index.

ISBN: 9781780520704

LCCN: 2018418045

Subjects--Topical Terms:
Marketing.
Tourism--Marketing.
Strategic planning.

LC Class. No.: G155.A1 / S686 2012

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The Co-operative University of Kenya

Strategic Marketing in Tourism Services /