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Churchill/Ford/Walker's sales force management /

Johnston, Mark W.

Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xx, 524 p. : ill. (some col.), charts ; 26 cm. - Mcgraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 493-508) and indexes.

ISBN: 9780073529875 (alk. paper) 0073529877 (alk. paper)

LCCN: 2008002851

Subjects--Topical Terms:
Sales management.

LC Class. No.: HF5438.4 / .C48 2009

Dewey Class. No.: 658.8/1

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The Co-operative University of Kenya

Churchill/Ford/Walker's sales force management /