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Essentials of Marketing /

Lamb, Charles et al

Essentials of Marketing / Jim Blythe, University of Westminster, Jane Martin, University of Chester. - 5th ed. - pages cm

Includes bibliographical references and index.

ISBN: 9780324407419 (print)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B485 2019

Dewey Class. No.: 658.8

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The Co-operative University of Kenya

Essentials of Marketing /