The Co-operative University of Kenya

Basic Marketing :

Perreault, William D.

Basic Marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxvii, 758 [34] p. : col. ill. ; 29 cm.

Includes indexes.

9780073381053 (alk. paper) 0073381055 (alk. paper)

2008034958


Marketing--Management.

HF5415.13 / .M369 2009

658.8

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