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Consumer Behavior and Marketing Strategy /

Peter, J. Paul.

Consumer Behavior and Marketing Strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, c2008. - xix, 555 p. : ill., map ; 27 cm.

Includes bibliographical references (p. 499-528) and indexes.

ISBN: 0073529850 (alk. paper) 9780073529851

LCCN: 2006032470

Subjects--Topical Terms:
Consumer behavior.
Marketing.

LC Class. No.: HF5415.3 / .P468 2008

Dewey Class. No.: 658.8/342

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Consumer Behavior and Marketing Strategy /