The Co-operative University of Kenya

Tourism Marketing for Cities and Towns :

Kolb, Bonita M.,

Tourism Marketing for Cities and Towns : Using Social Media and Branding to Attract Tourists / Bonita Kolb. - Second Edition. - xvi, 246 pages : illustrations ; 24 cm

Revised edition of the author's Tourism Marketing for cities and towns, c2006.

Includes bibliographical references and index.

9781138685185 (hardback) 9781138685192 (pbk.)

2016044173


City promotion.
Tourism--Marketing.

HT325 / .K65 2017

659.2/930776

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