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Social Marketing : Influencing Behaviors for Good

Kotler, Philip

Social Marketing : Influencing Behaviors for Good Philip Kotler and Nancy R Lee - 3rd ed - London Sage 2008 - 44p

includes reference

ISBN: 9781412956475 availlable

Subjects--Topical Terms:
Social marketing

LC Class. No.: HF5414 / .K6 2008

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The Co-operative University of Kenya

Social Marketing : Influencing Behaviors for Good