Marketing Management
Kotler, Philip Kotler, Philip.
Marketing Management Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : |b Prentice Hall, 2003 - 1 v. (various pagings) col. ill. 27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
0130336297
Marketing
HF5415.13 / .K64 2003
Marketing Management Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : |b Prentice Hall, 2003 - 1 v. (various pagings) col. ill. 27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
0130336297
Marketing
HF5415.13 / .K64 2003