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Marketing Channels a Management View

Rosenbloom, Bert

Marketing Channels a Management View Bert Rosenbloom. - 8th ed. - Australia ; |a Mason, OH :. |b South-Western Cengage Learning, c2013 - a xxiii, 664 p. : |b ill. ; |c 26 cm.

Includes bibliographical references and indexes.

ISBN: 0324316984

Subjects--Topical Terms:
Marketing channels

LC Class. No.: HF5415.129 / .R67 2013

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Marketing Channels a Management View