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Marketing Management

Kotler, Philip

Marketing Management Kotler, Philip - 13th ed - New Jersey: Pearson Education, c2009. - 816p. : ill. ; - Marketing Management .

Includes bibliographic reference, appendix,glossary, index

ISBN: 100273753363 139780273753360

Subjects--Topical Terms:
Marketing Management

LC Class. No.: HF5415.13 / .K64 2012

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The Co-operative University of Kenya

Marketing Management