Principles of Services Marketing
Palmer, Adrian.
Principles of Services Marketing Adrian Palmer. - 6th ed. - London ; McGraw-Hill, 2011. - xvi, 525 p. : ill. ; 24 cm.
includes index
Table of contents
9780077129514
HF5415.13 / .P3242 2011
Principles of Services Marketing Adrian Palmer. - 6th ed. - London ; McGraw-Hill, 2011. - xvi, 525 p. : ill. ; 24 cm.
includes index
Table of contents
9780077129514
HF5415.13 / .P3242 2011